Underwater Dogs The Movie???

Seth Casteel is Barkworld2016 first Keynote speaker!

He is a pet photographer that became famous with his project “Underwater Dogs”

Originally from Illinois and moved to California and got a job in advertising media.  Then he met some cats. Some baby cats.   They were feral studio cats.  Of course they were well taken care of, so they told there other cats and more and more came to live at the studio.  So Seth got involved and started taking pictures to get them to get them adopted.  They sent an email blast to all Sony’s Employees.    24 hours later…ALL kittens got adopted.

Yes kittens get adopted….but it was a positive message.  The pictures were everywhere.

So then he thought about the local shelter to do the same thing.

Before Picture:


New Picture:


Doing this pressed him to created the program: “One Picture Saves a Life”

This is how Seth got his start in photography.

He started volunteering for shelters, then started teaching workshops.  Then one person asked him if they could hire him to take pictures of there dogs.  This started his career.  He never thought he would be a pet photographer it just happened.


So how did “Underwater Dogs” start.  Seth took a job as a freelance photographer for Groupon.  He would travel to different clients house to take picture and then one day he met Buster.  While they were taking pictures Buster decided to jump in the pool.  The mom wasn’t happy, but Seth decided to run to a local store and grabbed a cheap pink underwater camera and came back.  Buster  continued to jump in the pool….and then this happened.  It was all Buster’s Idea!  Underwater Dogs!


How did it go viral.  Someone grabbed it off his site and posted it on reddit.  And it took off, social media took it-media took it-and it became a frenzy.

What was next:  Underwater PUPPIES!!!!!!   *of course they gave lots of swimming lessons*

What’s next for Seth Casteel?

New book: Pounce!  Raises awareness bout cats, declaw, playing with them and more.  Releases on Tuesday Oct. 18th! Buy it on Amazon

A new show called Finding Fido, where he helps people interested in adopting a new pup find the perfect one.  A doggy matchmaker-like house hunters for dogs!


What to take away from Seth’s Keynote:

  • When taking pictures of Dogs-Do what the dogs want to do-follow them along-see their story!
  • Positivity Wins
  • What is it that you’re trying to say?
  • What is it that you are trying to achieve?
    • Create inspiration instead of fear (referring to ASPCA commercials)
  • Whats the biggest achievement I could have…….turn those wheels-WHAT IS THE BIGGEST ACHIEVEMENT You could do!

-For Seth: his biggest achievement/idea would be an Underwater Dogs The Movie!  Seriously I wanna see that now!  I hope this happens!




Thank you Seth for an excellent Keynote!  So inspirational!